S1 E12: The Power of Story: Marketing, Business, and Life with JJ Peterson

In this dynamic episode, JJ Peterson, the Chief of Teaching and Facilitation at StoryBrand, joins Daniel Bussius and Peter Daly-Dickson to share his journey from youth pastor to marketing expert, improvisational comedian, and communication strategist. JJ reveals how he transitioned from nonprofit work to working alongside Donald Miller at StoryBrand, helping businesses clarify their messaging through the power of storytelling.

The conversation covers narrative marketing, business transformation, and the intersection of love and communication in entrepreneurship. JJ discusses the impact of AI on marketing, how businesses can differentiate themselves in an increasingly digital world, and why human connection remains the ultimate competitive advantage.

With engaging personal stories—including his wildest near-death experiences—this episode is packed with humor, insight, and actionable advice for entrepreneurs looking to elevate their brand, attract more customers, and build a business that truly resonates.